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Case Study: Group Flow

Jan 21, 2019

Louis Gerstner wrote a fascinating book about his turnaround of IBM in the 90’s. One lesson I took away from Who Says Elephants Can’t Dance (available on was that Gerstner made no decisions initially, but rather spent time talking with his different divisions. His approach relates to author Steven Kotler’s statement about what Google was seeking in a CEO: “to let go of his ego, merge with the team…” Only when Gerstner had a clear idea of IBM’s needs across the organization, did he then proceed to right the ship.

Stealing Fire by Steven Kotler and Jamie Wheal is available on

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